---
title: "SERP behavioral analysis Agent: Define the right page format before you write"
description: Before writing, you need to know what page to create. This agent analyzes the SERP in depth to reveal the real psychology behind a search query, decide whether one or two pages are needed, and deliver a ready-to-execute content format.
---
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# SERP behavioral analysis Agent: Define the right page format before you write
## Before writing, you need to know what page to create. This agent analyzes the SERP in depth to reveal the real psychology behind a search query, decide whether one or two pages are needed, and deliver a ready-to-execute content format.
Table of contents
---
[At a Glance](https://help.semji.com/en/agent-serp-behavioral-analysis#ata)
[What Is It For?](https://help.semji.com/en/agent-serp-behavioral-analysis#whatis)
[What You'll Get](https://help.semji.com/en/agent-serp-behavioral-analysis#whatyou)
[How To Do It](https://help.semji.com/en/agent-serp-behavioral-analysis#howto)
[Going Further](https://help.semji.com/en/agent-serp-behavioral-analysis#going)
### At a Glance
- **What you'll do**: Get a full behavioral diagnosis of the SERP for your target keyword, with an actionable page format recommendation.
- **Time required**: 3 to 5 minutes per keyword analyzed.
- **Ideal for**: Content managers and SEO strategists who want to lock in the right content format before briefing a writer or starting a creation.
### What Is It For?
Knowing that a keyword is "informational" isn't enough. Two informational keywords can call for radically different formats: one demands a comprehensive 3,000-word guide, another a direct 500-word answer with a comparison table. Choosing the wrong format means missing the SERP — even with well-optimized content.
Classic search intent analysis stops at four known categories. This agent goes further: it decodes the **user's psychology** behind the keyword — are they looking to be reassured, to compare options, to master a technique from A to Z, or to find a tool they can use right away?
It also detects **mixed or fractured SERPs** — queries where Google simultaneously displays blog posts, product pages, and comparison articles — and determines whether to create one versatile page or two distinct pages to dominate both intents.
> **Good to know ℹ️**: This agent is especially powerful on high-stakes commercial keywords, where the choice between a Landing Page and a blog article can be the difference between content that converts and content that merely informs.
### What You'll Get
The agent delivers a structured strategic report in four parts:
- **A real intent diagnosis**: beyond the classic label, the precise psychological angle of the user.
- **A pagination decision**: one page or two distinct pages, with justification based on real SERP analysis.
- **Detailed format recommendations**: recommended template, differentiating H2/H3 outline, specific content blocks to include (FAQ, pricing table, testimonials, interactive widget).
- **Semji data alignment**: the priority search intents and SEO questions to integrate into this specific format.
### How To Do It
#### 1) Access AI+ Agents
From your Semji workspace, open the content you're working on in the editor. Navigate to the **AI+ Agents** feature in the right-hand panel or via the AI menu within the editor.
#### 2) Create the Custom Agent
If the agent hasn't been configured in your workspace yet, create a new one with the following settings:
- **Name**: SERP Behavioral Analysis
- **Instructions**: Copy and paste the prompt below.
- **Tools to enable**:
- ✅ Retrieve SEO recommendations
- ✅ Google search
- ✅ Get web page content
\[PROMPT\]
Click **Create** to save your agent.
#### 3) Run the Analysis
Make sure your Focus Keyword is properly set in Semji, then launch the agent from the editor. It automatically queries the SERP and analyzes the top three organic results.
> **Tip ✅**: Run this agent **before** writing or briefing — its value is highest upstream, when the page format is still to be defined.
Click **Run** to start the analysis.
#### 4) Read the Output
**Section 1 — Real intent diagnosis**: read the psychological angle carefully. This is the most valuable insight — it tells you what the user feels and seeks, not just what they typed.
**Section 2 — Pagination strategy**: if the agent recommends two distinct pages, take it seriously. A fractured SERP means Google itself hasn't settled on one format — creating two targeted pages is often the winning strategy.
**Section 3 — Detailed format**: use the suggested H2/H3 outline directly as an editorial brief. The recommended reassurance/conversion blocks should be passed on to your writer or built into your content template.
**Section 4 — Semji alignment**: cross-reference the search intents and SEO questions highlighted by the agent with your Semji recommendations to make sure no priority topic is missed.
#### Using the Agent Day to Day
**During editorial planning**: before adding a new piece of content to your calendar, run it through this agent to validate the format before committing writing resources.
**For high-volume strategic keywords**: on competitive queries, format can matter as much as optimization. Use the agent to identify the differentiating angle your competitors haven't exploited.
**During a content audit**: if a high-performing page starts declining, the agent can reveal a shift in SERP intent — Google now expects a different format.
> **Pro tip 💡**: On a mixed SERP where the agent recommends two pages, start with the page matching the dominant intent (the one represented by the most results in the Top 10). Build the second page as a follow-up.
### Going Further
Once your format is defined, move to execution with complementary agents:
- Use the **SEO Intent Validator Agent** to confirm your Focus Keyword is well aligned with the page you're about to create.
- Review Semji's **SEO Recommendations** to enrich the H2/H3 outline with missing semantic terms.
- If your format includes a transactional dimension, enable **GEO Recommendations** to also optimize visibility in AI-powered search engines.
> **Important ⚠️**: Format recommendations are based on the SERP at the time of analysis. SERPs evolve — on trending or fast-moving topics, re-run the agent every 3 to 6 months to make sure the format remains relevant.
**Useful links:**
- **[\[SEO Intent Validator Agent\]](https://help.semji.com/en/agent-seo-intent-validator-pivot?hsLang=en)**
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