E-commerce content writer agent: Optimize your category pages for SEO and GEO

At a glance

• What you'll do: Create a custom AI+ Agent that analyzes and rewrites the editorial content of your e-commerce category pages by combining Semji's SEO and GEO recommendations, with a conversion-oriented tone.
• Time required: ~5 minutes to set up, then a few minutes per optimized category page.
• Best for: E-commerce managers, SEO leads, and content managers who want to turn their category pages into high-performing content for organic search and AI answer engines.

What is it for?

E-commerce category pages are often the forgotten ones in content strategy: a few generic lines of text, no editorial structure, or worse — no content at all. Yet these pages are strategic — they concentrate purchase intent and represent a major lever for organic traffic.

This AI+ Agent handles the entire optimization process: it analyzes Semji's SEO and GEO recommendations, studies the competition, filters questions relevant to the buying stage, and produces complete, structured, conversion-oriented content. All with one clear goal: achieving a Content Score above 90.

Good to know ℹ️: GEO (Generative Engine Optimization) refers to optimizing your content to be picked up and cited by AI-powered answer engines (ChatGPT, Perplexity, Google AI Overviews…). In practice, this means clear summaries, structured lists, concise definitions, and direct answers to questions — all elements this agent automatically integrates into its proposal.

What you'll get

The agent produces a complete before/after proposal that includes:

• A fully restructured editorial content: H1 title, conversion-oriented introduction, body text with H2/H3, and filtered FAQ.
• Optimized semantic coverage: natural integration of related terms with the occurrence count recommended by Semji.
• A GEO-ready structure: summary section, bullet-point lists for selection criteria, concise answers to pre-purchase questions.
• Featured product highlights: showcasing product ranges and specifics identified on your page.
• An estimated Content Score achieved after optimization.

Before you start

Make sure that:

• You have a category page open in the Semji editor with a focus keyword defined.
• SERP data is loaded for that keyword (SEO recommendations, competitor data, and SEO questions are available).
• You have access to the AI+ Agents feature (available depending on your Semji plan).

Tip ✅: If your category page has a published URL, make sure it's entered in Semji. The agent will then be able to analyze the products and subcategories visible on the page and highlight them directly in the proposed content.

How to do it 

1) Access AI+ Agents

From the Semji editor, open the category page you want to optimize. Navigate to the AI+ Agents tab in the right-side panel.

2) Create the custom agent

Click Create a custom agent and configure it as follows:

• Name: E-commerce Category Expert Writer (SEO/GEO & Conversion)
• Instructions: Copy and paste the prompt below.
• Tools to enable:
  • ✅ Retrieve SEO recommendations
  • ✅ Retrieve GEO recommendations
  • ✅ Google search
  • ✅ Get web page content

[PROMPT]

Click Create to save your agent.

3) Run the optimization

Once the agent is created, select it from your custom agents list and click Run. The agent will automatically:

1. Analyze Semji's SEO and GEO recommendations for your focus keyword.
2. Study the competitors and dominant SERP intent.
3. Filter SEO questions to keep only those related to the buying stage.
4. Analyze the products visible on your page (if a URL is provided).
5. Produce a complete content proposal in before/after format.

4) Interpret and apply the results

The agent returns a structured proposal:

• The before/after format lets you visualize the content transformation. The "before" shows your current content (or an empty field if the page had no editorial content), and the "after" presents the optimized proposal.
• The estimated Content Score indicates the optimization level achieved.
• The summary message outlines the added value: SEO coverage, GEO structure, product highlights, and transactional orientation.

Review the proposal, verify consistency with your current product catalog, then apply the content in the editor.

Concrete example

Situation: You manage an e-commerce site specializing in outdoor living. Your "Garden Sheds" category page contains only two generic sentences and shows a Content Score of 15.

What the agent produces:

• Complete content structured with H1/H2/H3: a conversion-oriented introduction, a "How to Choose Your Garden Shed" section with criteria (material, size, use), a product range presentation (wood, metal, resin), and a filtered pre-purchase FAQ.
• Post-purchase questions filtered out: the agent automatically ignored questions like "How to maintain a wooden garden shed?" or "How to assemble a garden shed yourself?" and only kept "Metal or wooden garden shed?" and "What size garden shed should I choose?"
• A GEO-ready structure: summary at the top of the page, material comparison table, concise FAQ answers.
• An estimated Content Score of 92, up from 15.

Tip 💡: The agent automatically filters out SEO questions related to post-purchase, DIY, or off-topic queries — keeping only those from the decision phase. This saves considerable time compared to manually sorting through recommendations.

Options and variations

You can customize the agent's prompt to fit your needs:

• Match your brand tone: add specific tone instructions in the prompt (e.g., "Use a premium and inspirational tone" or "Use an accessible and casual tone").
• Target a product segment: specify in the prompt that the agent should highlight a specific range (e.g., "Focus on premium wooden garden sheds").
• Adjust the level of detail: for very broad categories, ask the agent to focus on main subcategories rather than individual products.
• Disable question filtering: if you want to cover a wider scope (including informational questions), modify the filtering rule in the prompt.

Why is this useful?

Go further

Additional actions to consider:

• After applying the proposed content, check your actual Content Score in the editor and refine any missing related terms if needed.
• Combine this agent with the SEO Intent Alignment agent to verify upstream that your focus keyword truly matches a transactional intent.
• Deploy this agent across all your category pages to industrialize your catalog optimization.

Warning ⚠️: The agent proposes editorial content based on the data available at the time of analysis. Always verify consistency with your current product catalog (availability, ranges, pricing) before publishing. If your product offering changes, re-run the agent to update the content.

Useful links:

• [Create and configure a custom AI+ Agent]
• [SEO Intent Alignment Agent: Verify the alignment between your content and the SERP]