Why track your content’s performance ?
In addition to helping you create and optimize your content, Semji lets you track your results and performance at a glance. The platform pulls various data from tools like Google Analytics and Search Console to display the performance of the content you're working on.
Without a connection to these analytics tools, you cannot track your KPIs (Key Performance Indicators) directly within your interface.
If you don't use Google Analytics but instead use PIANO Analytics, Adobe Analytics, Piwik Pro, or Matomo, don't worry! Semji is also compatible with these web analytics solutions.
How to connect your Google Analytics 4 account?
Step 1
Go to the left-hand side menu, click on "Settings" and then click on "Workspace"
Step 2
In the Workspace Settings tabs, click on "Integrations"
Step 3
From this tab you can connect your web analytics tools. Click on the Google Analytics "Connect" button.
Step 4
Click on the confirm button and follow the step-by-step guide.
Step 5
If you have more than one Google Account, a screen will ask you to select the one that manages the Google Analytics property you want to connect.
Then click on "Authorize" so that the Semji platform can retrieve the data.
Tip: At this stage, you encounter a "Something went wrong" error message? This can happen if you are using an ad blocker plugin in your browser. Disable it temporarily and try again to allow Semji to connect to your Google Analytics account. If the error persists, please contact our teams directly on the online chat!
Step 6
Use the search bar to find the Google Analytics account you want to connect to Semji. Click on "next" at the bottom left of the page to go to the next step.
Step 7
Use the search bar to find the Google Analytics view you want to connect to Semji. Click on "next" at the bottom left of the page to go to the next step.
Tip: make sure you choose a large view, preferably unfiltered, which will include the data you want to see in Semji (sessions, conversions, sales...) for each url you want to work on. The default configuration of Semji allows you to select organic traffic (from search engines) without the need to build a dedicated view.
Your Google Analytics account is now connected to Semji! In the Semji interface dedicated to integrations, you can now see when you connected to Google Analytics (Connected) and when the last data synchronization was (Last Synced).
You'll notice a new button to the left of the "Disconnect" button: "Manage goals". This button allows you to set up the conversion goals you have defined in your Google Analytics account.
Find out how to track these custom conversion goals in Semji!