Semji can help you monitor the results of your optimization work by tracking your keyword positions in (almost) real-time !
Table of contents:
Why should I track my positions?
This feature is currently in Beta. It is only available to customers using our latest offers. Please contact your Account Manager or CSM to find out more.
In Semji, you can monitor the evolution of Google rankings for a main keyword related to published content, and the evolution of keywords positioned in Google's top 100.
In addition to the average ranking, available both in Semji in the Pages tab and in Reports in the Overview tab, this data is updated daily to provide you with more relevant information.
Besides tracking your page traffic, it's also important to monitor your content's ranking. This data lets you know how visible you are on Google, and whether or not your content is keeping up with competitors.
To ensure high SEO performance, you should monitor your content, especially strategic content.
What are the benefits?
With this all-in-one feature, you can track keywords for the content you optimize with Semji. With daily data updates, you'll be able to respond quickly to any drop in ranking for your content. You can also easily view your ranking history over the last 12 months.
Note: Be careful when analyzing this data. When an article is published or updated, ranking can drop before reaching a high performance result. Remember that in any SEO strategy, results can take some time to show up!
Understanding Position Tracking:
This new feature is available in the:
Position Tracking is accessible from a dedicated tab. This feature allows you to track your positions month by month. Semji also shows you the number of positions gained.
Example: in February, I have 158 main keywords ranked in Google's Top 100 on 158 product contents. Among these keywords, 38 rank in positions 1 to 3, 52 in positions 4 to 10 and the rest between 11 and 100.
This means you can easily see the changes in ranking by hovering your mouse over the following months to see the new rankings.
In the Reports tab, the same applies, the only difference being that you can combine Position Tracking with Semji's filter system and, for example, analyze the performance of a topic cluster in terms of ranking.
- and in the editor's "Performance" tab.
For content as a whole, Position Tracking enables you to quickly monitor a content's progress on its main query and its Top 100 keywords. This is essential for the most strategic content, so you can quickly react if you lose your ranking as a result of an optimization that was implemented several months ago!
In terms of data update frequency, "Main keyword" data is updated daily, while "Organic keywords" data is updated weekly.
How to use this feature - use case :
Use case: You want to track the ranking evolution of a content.
Context: In addition to Semji conversion gain reporting, you'd also like to get a report on your content's ranking trends, so you can see how well-positioned your strategic keywords rank.
With the Position Tracking feature, you can:
- Quickly analyze the ranking evolution of new and existing content, both 'macro' and 'micro'
- Build your own reports using screenshots from the Position Tracking feature and CSV/XLS data export.
Use case: You optimize a piece of content and notice a drop of 2 positions the next day.
Context: before optimization, a 400-word content was ranked 8th on the keyword "how to lose belly fat".
- You add 300 words by updating the content plan.
- You also change the title tag.
- The next day, you notice that the content has moved down the SERP to rank 10th, at the bottom of the page.
- You wait 1 week to see how it evolves.
With the Position Tracking feature:
- After one week, you see that your content is back at ranking in position 8.
- You'll also notice that the number of TOP 100 keywords has increased from 125 to 148.
- After two weeks, the content moves up to the 6th position in Google.
- In addition, the number of clicks has increased by 20%, thanks to new TOP 100 keywords.
This feature provides you with a broader overview of the URL and all its keywords, rather than just the position of the main keyword.
Now you can take full advantage of the Position Tracking feature!