Summary
What you can do: Generate SEO-optimized content from scratch or optimize your existing content with one click using AI.
Who it's for: Content managers, SEO writers, CMOs and marketing managers who want to speed up their content production.
Why it's useful: Cut your production time by 3 while ensuring SEO quality thanks to recommendations based on SERP analysis.
Prerequisites for optimal results
To get the most out of Atomic Content, we recommend configuring these elements beforehand. AI is powerful and fast, but, like a beginner assistant, it needs a clear brief to produce relevant content.
Poor brief = vague, generic result: a mismatch between the content and audience expectations.
Precise brief = relevant, faithful content: accurate targeting of the audience and objectives.
✅ Brand Voice configured
Why: Ensures consistency of tone and style with your brand
Pro tip: Configure different Brand Voices according to your page types:
- An expert tone for your technical guides
- A more accessible tone for your general articles
- A commercial tone for your product pages
✅ Knowledge Base
Why: Enriches generated content with your proprietary data and expertise
Tip: Feed your Knowledge Base with:
- Your product sheets
- Your customer case studies
- Your technical documentation
- Your exclusive numerical data
✅ Fact-checking enabled (Optional but recommended)
Why: Automatically verifies generated information to avoid AI hallucinations
Recommendation: Enable it systematically for factual content (numbers, dates, studies)
✅ Custom instructions
Why: Refines generations according to your specific needs (structure, length, editorial angle)
Usage example: "Always include a paragraph on business benefits" or "Structure using a maximum of 4 H2s"
⚠️ Also make sure to properly configure your Excluded Terms. A correct configuration prevents the AI from including or recommending competitors or out-of-scope topics, ensuring content that complies with your guidelines and objectives.
How it works?
Purpose: You can either create entirely new content from a blank page or optimize existing content to improve its performance.
Typical use case: This can be useful when launching a new topic, creating content for a new product, or developing your editorial calendar, as well as to give new life to an old article, improve content that is stuck on page 2, or recover lost rankings.
Usage steps:
Step 1: Go to your content (Existing or Blank)
- Run the main keyword analysis or rerun the analysis if the last one is older than 30 days
- Sort through the proposed recommendations if you want some of them not to be taken into account
Step 2: Configure the generation
- Make sure you have the prerequisites for optimal generation
- Choose your Brand Voice (if several are configured)
- Enable the options: Knowledge Base, Fact-checking and Custom Instructions
Step 3: Generation and optimization
- Click on "Atomic Content"
- If your content is blank, the generation will start automatically
- If you are editing existing content, a modal will appear asking whether you want to Optimize or Replace your existing content
- Once the generation or optimization has started, please wait a few minutes
The last two steps are dedicated to optimizing existing content
Step 4: Review the results
- The optimized content appears in the editor
- Use "Show changes" to view the modifications made
Step 5: Validate or adjust
- Click the cross to the right of "Show changes" to be able to edit the content if needed
- Access the version history to compare or revert to a previous version
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