Understanding the credit system

To control your credit consumption and optimize your use of Semji.

The 2 types of credits included in your subscription plan

To operate, Semji platform uses credits whose volume depends on your subscription plan. 

There are two types of credits: 

  • Analysis :they allow to analyze the Focus Keywords and to produce writing recommendations (text length, words to include...)
  • Search Intents :they allow to unblock, to visualize, the Search Intents recommendations within a Draft

Semji's analysis allows you to decipher how Google itself understands and interprets the search intent behind users' queries. 

When you run an analysis, Semji performs several actions at the same time, including retrieving the SERP on the chosen keyword focus, to understand the competing content and the questions that users are asking. Semji then clusters all the identified semantic entities to produce a list of concrete recommendations, a sort of brief, to follow during the writing process. 

This brief can be more or less advanced, thanks to the Search Intents recommendations (the Related Terms to be addressed in the content to meet search intentions) unlocked through their dedicated credits.

Rules for using credits

The rule to remember is: 1 keyword focus analyzed = 1 analysis counted. 

Analysis are used individually or in bulk. You can choose to create 1 or several drafts, and to launch 1 or several analyses at the same time: the analyses will be deducted from your balance, as many as Focus Keywords analyzed. 

Search Intents are always spent 10 by 10, except in exceptional cases. Therefore, they are used in batches and cannot be used individually.

Good to know : with a Custom subscription, the credits of Search Intents are unlimited.

Which actions use credits?

Analysis

  • Create a draft

Whether it's New Content or Updated Content, you need to select a Focus Keyword to create a draft. This choice of Focus Keyword determines all the recommendations that the Semji platform delivers to optimize your content. These recommendations are generated the moment you launch an analysis. This process analyzes the SERP in detail, retrieves data from competing content, clusters the key topics... and counts 1 analysis of your balance for this. 

  • Change the pre-selected Focus Keyword

> In an open Draft

Within a draft already created, you can change the Keyword Focus. This happens for example if you want to optimize the same content on several strategic keywords, or if you choose after reflection to opt for another focus keyword than the initial one.

Click directly on the focus keyword bar to see the list of keywords recommended by Semji, on which your content is already positioned and/or generates traffic. Choose a keyword from this list or choose a brand new keyword by clicking on "Add keyword". By doing so, you will restart an analysis, which will automatically deduct 1 analysis from your balance.

Note that a tooltip "Launch analysis" and a small pictogram of the Semji logo explain this action.

launch-analysis

When you have analyzed several keywords on the same draft, you will find the recommendations from these keywords in a specific section of the drop-down list: "Analyzed keywords".

You can then alternate between these keywords to display the recommendations of one or the other without counting the analyses again. 

The small Semji logo pictogram and the mention "Launch analysis" do not appear because the analyses have already been launched in the past and deducted from your balance at that time.

gif-analyzed keywords

>Within the content opportunities, prioritized in the Pages tab

Within the Pages tab, you can choose to prioritize your existing content according to the maximum gain on the Business KPI you are most interested in: clicks, conversions, transactions or revenue. 

To prioritize this content, Semji has pre-selected a Focus Keyword: the one with the most potential in the list of keywords that have already generated traffic to your content (data from the Search Console). But Semji hasn't started the analysis yet. To add content to your schedule, you'll need to go through the Focus Keyword selection step and then run an analysis. Whether you keep the one Semji has chosen or change it, your analysis will be deducted from your balance. 

You can change the Focus Keyword directly in the Pages section. The Semji logo and the "Launch analysis" tooltip indicate that the choice of the Focus Keyword will launch the analysis, and therefore deduct one credit from your balance. 

gif-modif-fk-pages

  • Refresh a Focus Keyword analysis

If you have created a draft, shelved it for some time and want to start again, it is possible that Semji's recommendations are no longer completely up to date: competitors may have changed their content, new players may have positioned themselves on the Google results page... In this case, it is better to restart an analysis to get up to date recommendations. 

In the draft, you have an "Update" button under the Focus Keyword bar. By clicking on it, you use 1 analysis, which is then deducted from your balance.

Search Intents

These credits are used exclusively within an Open Draft or its "Online Content" view. You must click on a content to view it, from the Pages or Planning interface. 

Once you have launched an analysis, Semji offers you optimization recommendations: Title, Length, Questions, Related Terms, Outgoing Links and Incoming Links are the ones you get directly after the analysis. 

Search Intents need to be unlocked manually as part of a Starter or Pro subscription and this action uses the corresponding balance.  As a reminder, with a Custom subscription, Search Intents are unlimited.

gif-unlock-si-message

Note that a tooltip shows you on hovering how many Search Intents are left in your balance. 

In the example above, I have 488 Search Intents left, compared to my initial balance of 1000 when I started my subscription. 

By clicking on "Unlock 10 Search Intents", I use 10 Search Intents, bringing my balance to 478.

Credit validity

If you are a Starter or Pro plan subscriber, your number of credits (analytics and Search Intents) renews itself every month. On the subscription anniversary date, the credits you have not used expire and your balance is reset. 

If you subscribe to the Custom plan, your credits are annualized and you get your full annual balance at the beginning of your contract. 

See the credit balance

In your profile

You can easily view your remaining credit balance by selecting your profile on the top right of your interface. 

nouveau-systeme-sans-ILGet the “Credits logs” record

You can also analyze in more detail the credits already spent by going to the Settings of your Organization and clicking on the tab "Credits Logs":

credit-logs-V2

You can see a list of the history of actions that have used analyses and Search Intents. You can check the date and author of the credit use, as well as the corresponding Focus keyword.

Display when an action spends credits

When creating a draft, the "analyses left" indication shows the balance of remaining analyses when you are about to launch one or several analyses. 

Also, within a Draft, the Search Intents balance is present when you hover over it when about to unlock these recommendations: 

How to best use your credits?

Using your analyses well

We advise our users to use their analyses to : 

  • analyze several Focus Keywords on the same content and compare the content scores as well as the recommendations: this can allow you to make the right choice of keyword, or to discover that it is relevant to optimize the content on several focus keyword
  • update the analysis of the current drafts when the last analysis is more than 3 months old (or if you see that the SERP has evolved)

Using (and saving) your Search Intents

Search Intents are used 10 by 10, with some exceptions. Here are some tips to control your consumption.

Search Intents are not to be systematically unlocked when you work on a Draft. Depending on the strategic nature of your content and also on its Content Score, you can avoid unlocking these recommendations and keep them for future content. 

For example, in the case of Updated Content - content that already exists - it is likely that the analysis, once launched, already calculates Content Score points. Your existing content very rarely scores 0/100 because some of the optimization work has already been done unknowingly, when the content was written. You can therefore look more closely at the recommendations resulting from the analysis and the sum of the points that each one can earn you on your Content Score. 

The number of points that can be obtained by perfectly completing Semji's recommendation is visible on the right of its title, on mouse-over. 

points-CS-a-gagner

Since Semji recommends publishing content with a minimum Content Score of 75, it is quite possible that the sum of the points earned from the Title, Length, Questions, Incoming Links and Outgoing Links recommendations will be enough to achieve this goal!

In the example above, these different objectives combined should allow us to generate 33 Content Score points. If our Content Score at the time of the analysis is greater than or equal to 42/100, it is not mandatory to unlock Search Intents to produce well optimized content.

If, on the other hand, you want to reach 100 because the content you are working on is particularly strategic for your business, you can get extra points thanks to Search Intents. In the example above, they would allow you to earn 25 extra points. 

Please note that even if you have not unlocked the Search Intents, Semji has still taken them into account when calculating your score. 

In the example below, 5 Search Intents are already present out of the goal of 12 recommended by Semji. 

The completion bars are already partially filled, with an orange color indicating that part of the goal has been reached. 

SI-deja-pris-en-compte

In short:

Save Search Intents for the contents for which you have the most difficulty in building a relevant content plan for your audience and for which the business stakes are high.  

It's up to you to choose which content deserves a score of 100 (e.g. your conversion or transaction content, where competition is fierce) and which content can aim for a score of 75 (e.g. your advice articles, which are quite specific, where competition is less intense).