> ## Documentation Index > Fetch the complete documentation index at: https://help.semji.com/llms.txt > Use this file to discover all available pages before exploring further. # How to create and optimize your SEO content using AI with Atomic Content? > Generate and optimize your SEO content in just a few clicks to boost your performance ### Summary **What you can do:** Generate SEO-optimized content from scratch or optimize your existing content with one click using AI. **Who it's for:** Content managers, SEO writers, CMOs and marketing managers who want to speed up their content production. **Why it's useful:** Cut your production time by 3 while ensuring SEO quality thanks to recommendations based on SERP analysis. ### Prerequisites for optimal results To get the most out of Atomic Content, we recommend configuring these elements beforehand. AI is powerful and fast, but, like a beginner assistant, it needs a clear brief to produce relevant content. **Poor brief** = vague, generic result: a mismatch between the content and audience expectations. **Precise brief** = relevant, faithful content: accurate targeting of the audience and objectives. #### **[✅ Brand Voice configured](/en/work-faster-with-ai/how-to-use-semjis-ai-brand-voice)** **Why:** Ensures consistency of tone and style with your brand **Pro tip:** Configure different Brand Voices according to your page types: * An expert tone for your technical guides * A more accessible tone for your general articles * A commercial tone for your product pages #### **[✅ Knowledge Base](/en/work-faster-with-ai/ai-knowledge-base-create-a-knowledge-base)** **Why:** Enriches generated content with your proprietary data and expertise **Tip:** Feed your Knowledge Base with: * Your product sheets * Your customer case studies * Your technical documentation * Your exclusive numerical data #### **[✅ Fact-checking enabled (Optional but recommended)](/en/work-faster-with-ai/produce-quality-verified-content-with-fact-checking)** **Why:** Automatically verifies generated information to avoid AI hallucinations **Recommendation:** Enable it systematically for factual content (numbers, dates, studies) #### **[✅ Custom instructions](/en/work-faster-with-ai/custom-instructions-take-full-control-of-your-content)** **Why:** Refines generations according to your specific needs (structure, length, editorial angle) **Usage example:** "Always include a paragraph on business benefits" or "Structure using a maximum of 4 H2s" > ⚠️ Also make sure to properly configure your [*Excluded Terms*](/en/admin-and-settings/why-and-how-to-exclude-keywords-from-semji-recommendations). A correct configuration prevents the AI from including or recommending competitors or out-of-scope topics, ensuring content that complies with your guidelines and objectives. ### How it works? **Purpose:** You can either create entirely new content from a blank page or optimize existing content to improve its performance. **Typical use case:** This can be useful when launching a new topic, creating content for a new product, or developing your editorial calendar, as well as to give new life to an old article, improve content that is stuck on page 2, or recover lost rankings. #### Usage steps: #### **Step 1:** Go to your content (Existing or Blank) * Run the main keyword analysis or rerun the analysis if the last one is older than 30 days * Sort through the proposed recommendations if you want some of them not to be taken into account #### **Step 2:** Configure the generation * Make sure you have the prerequisites for optimal generation * Choose your Brand Voice (if several are configured) * Enable the options: Knowledge Base, Fact-checking and Custom Instructions #### Step 3: Generation and optimization * Click on *"Atomic Content"* * If your content is blank, the generation will start automatically * If you are editing existing content, a modal will appear asking whether you want to Optimize or Replace your existing content Atomic Content #### **Start Atomic** * Once the generation or optimization has started, please wait a few minutes > The last two steps are dedicated to optimizing existing content #### Step 4: Review the results * The optimized content appears in the editor * Use "Show changes" to view the modifications made