ChatGPT content expert agent: optimize your content to get cited by AI
Automatically analyze why your competitors appear in ChatGPT responses and get a prioritized action plan to improve your content's visibility with generative AI engines.
At a glance
- What you'll do: set up an agent that analyzes your content against sources cited by ChatGPT, identifies structural and editorial gaps, and provides you with actionable recommendations
- Time required: 15 to 20 minutes for setup, a few seconds per analysis
- Ideal for: content managers, SEO leads and editorial teams looking to strengthen their visibility in generative AI responses
What is it for?
Ranking well on Google is no longer enough. ChatGPT, Perplexity and other generative AI engines cite sources based on their own criteria: content structure, technical depth, presence of rich elements (tables, FAQs, TL;DRs), and introduction quality. If your content doesn't meet these requirements, it will be overlooked in favor of your competitors, even if you dominate the classic SERPs.
The challenge is that these criteria are often invisible to the naked eye. Identifying why a source is cited in position 1 rather than position 5 requires careful comparative analysis that no one does manually.
This agent automates that diagnostic work. It retrieves the sources cited by ChatGPT for your topic, analyzes their editorial structure, compares it to your content in Semji, and delivers a clear action plan with Before/After blocks for each priority recommendation.
Good to know ℹ️: this agent leverages Semji's GEO recommendations (Generative Engine Optimization). GEO is the discipline of optimizing content to be cited and surfaced by AI response engines, in the same way SEO optimizes for traditional search engines.
What you'll get
At the end of the analysis, your agent delivers a structured report that includes:
- A precise overview: whether your content is cited by ChatGPT, at what position, and which competitors rank above you
- An in-depth comparative analysis across 6 dimensions: editorial angle, heading structure, technical depth, rich elements, paragraph length and introduction quality
- Prioritized recommendations with a badge showing how often each element appears in better-ranked sources
- Concrete Before/After blocks to guide rewriting or enrichment of your content
- A summary of the top 3 priority optimizations and the quick wins to tackle first
[Suggested illustration: screenshot of the agent report showing the overview section and Before/After recommendation blocks]
Tip ✅: for best results, make sure the content you want to analyze is open in the Semji editor before launching the agent. The agent relies on the active content data to run the comparison.
How to do it
1) Access the AI+ agents
From your Semji workspace, open the content you want to analyze in the editor. Then click the AI+ Agents icon in the right-hand sidebar to open the agents panel.
[Suggested illustration: screenshot of the Semji sidebar with the AI+ Agents icon highlighted]
2) Create the custom agent
Click Create an agent, then fill in the following fields:
- Name: ChatGPT content expert
- Instructions: copy and paste the prompt below.
- Tools to activate:
- ✅ Retrieve GEO recommendations
- ✅ Search on Google
- ✅ Get web page content
[PROMPT]
Click Create to save your agent.
3) Run the analysis
Once the agent is created, select it from your agents list. In the conversation field, tell the agent the target topic or query you want to analyze, and specify your brand name in place of the [Brand] field.
Example launch message:
Analyze my content on the topic "air-to-air heat pump". The brand to analyze is Cedeo.
Click Send to start the analysis. The agent performs several successive calls: Google search, retrieval of cited sources, comparative analysis and generation of recommendations.
[Suggested illustration: screenshot of the conversation panel showing a launch message and the processing steps in progress]
4) Interpret the results
The report is structured into five successive blocks. Read them in order to follow the agent's reasoning:
- Overview: your content's position among the cited sources
- Why competitors rank better: analysis of structural and editorial gaps
- Diagnosis: summary of your content's strengths and major weaknesses
- Recommendations with Before/After blocks: concrete actions ranked by priority
- Summary: the top 3 priority optimizations and the quick wins to tackle first
Start with the quick wins listed in the summary: adding a TL;DR, creating a comparison table, restructuring the introduction. These changes offer the best effort-to-impact ratio.
Using the agent day to day
This agent fits naturally into your content optimization cycle. Here are the moments when it delivers the most value:
Before an editorial overhaul: run the analysis on your pillar content to identify priority projects before mobilizing your writing team.
After a content update: check whether the optimizations you've made bring your content closer to the criteria used by better-ranked sources.
For competitive monitoring: regularly analyze (once a month) your 5 to 10 strategic pieces of content to detect changes in ChatGPT citations.
When creating new content: use the agent upfront to identify the must-have elements to include from the very first version.
Pro tip 💡: remember to re-run the analysis after applying the recommendations. Compare both reports to measure your content's progress and refine your next round of optimizations.
Go further
Once the agent's recommendations have been applied, you can take your GEO strategy even further:
- Enrich your editorial structure by checking Semji's content score after each change. The score reflects how well your content aligns with SERP expectations and serves as a complementary indicator to the agent's diagnostic.
- Work on search intent alignment by cross-referencing the agent's recommendations with the SEO intent analysis available in Semji. Content that's well-aligned with intent is better understood by generative AI engines.
- Multiply rich formats: tables, structured FAQs, bullet lists, alert callouts. These elements are strongly correlated with citations in ChatGPT responses.
Watch out ⚠️: generative AI citation criteria evolve regularly. Content that's optimized today may lose visibility if competitors improve in the meantime. Plan recurring analyses rather than treating GEO optimization as a one-time action.
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