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AI+ Agent: Complete guide to tools

Understand how the tools work and when to use them

Table of contents

Tool 1: Search on Google

Tool 2: Get the content of a web page

Tool 3: Retrieve SEO recommendations

Tool 4: Retrieve GEO recommendations

Tool 5: Analyze HTML

Tool 6: Retrieve AI Overview recommendations

How to combine tools

AI+ Agents are assistants integrated into the Semji editor to automate SEO and GEO tasks. In addition to ready-made agents, you can create a custom agent by combining several tools according to your goal.

Tool 1: Search on Google

What it does

Explore the Google SERP for your main keyword and provide an enriched view of the competition, including notably:
 

  • Organic results (Top pages)

  • PAA (People Also Ask)

  • Ads 

When to use it

  • Competitive analysis (who is visible, with which angles)
  • Identification of the content gap (missing topics / questions)
  • Study of search intents
  • Analyze the SERP (PAA, ad messages, highlighted formats)

Use case

Agent Expert News
Objective: identify three topics to investigate within the content, run Google searches, analyze the important URLs, and then recommend updates to incorporate.⁠​
 

Tool 2: Get the content of a web page

What it does

Retrieves the content of a URL in Markdown format (text + structure) to analyze a page in depth.
⁠​

When to use it

  • Detailed analysis of a specific competitor
  • Content comparison (structure, depth, angles)
  • Verification of E-E-A-T signals (sources, author, credibility)

Use case 

Agent Editorial Assistant TOP3 SEO (article to create)
Objective: analyze the Top 3 (Google search + content analysis of the URLs) to produce prioritized editorial recommendations.
⁠​
👉 AI + Agent: Improve the editorial quality of your content using analysis of the Google Top 3 
 

Tool 3: Retrieve SEO recommendations

What it does

Access Semji SEO recommendations from the Focus Keyword analysis. The tool returns, in particular:
 
  • Focus Keyword + search volume
  • Current Content Score
  • Search Intents
  • Recommended length (vs current length)
  • Associated terms (required occurrences vs. current + status)
  • Questions (with status)
  • Recommended incoming internal links (URL, title, status)
  • Recommended outbound internal links (URL, title, anchor, status)
  • Top 10 Google competitors (position, title, URL, page type + detailed outline)
  • Search intent of the SERP

When to use it

  • Complete SEO audit (status report)
  • Identification of missing intents / questions
  • Improving the Content Score
  • Structured comparison with the Top 10

Use case 

Semantic cocoon agent 
Objective: generate a complete silo (intent pyramid) + internal linking rules + editorial calendar, based on Semji (SEO) data + SERP + page analysis.⁠​
 

Tool 4: Retrieve ChatGPT / GEO recommendations

What it does

Access GEO data from the ChatGPT analysis. The tool returns, in particular:
⁠​

  • Focus prompt related to the analysis

  • Full ChatGPT/AIOverview response

  • Associated terms

  • Cited sources (URL, title, position)

  • Mentions (brands / competitors)

When to use it

  • GEO audit of a piece of content

  • Analysis “why I am / am not cited”
  • Comparative analysis via cited sources
  • Prioritization of actions to gain citability

Use case 

GEO Expert Agent
Objective: diagnose citation/position, compare against higher-ranked sources, and produce prioritized (before/after) recommendations to target top rankings.
 

Tool 5: Analyze HTML

What it does

Retrieves the complete HTML code of a web page for in-depth technical analysis. Unlike the "Get web page content" tool which returns content in markdown format, this tool provides access to the full source code, including:

  • Schema.org tags (JSON-LD structured data)
  • Technical meta tags (title, description, robots, canonical)
  • HTML5 semantic structure (article, section, nav, header)
  • Accessibility attributes (alt, lang, aria)
  • Tracking scripts (Google Analytics, Facebook Pixel)

When to use it

  • Structured data audit for schema.org (Product, Article, FAQPage, VideoObject)
  • Heading hierarchy verification (H1, H2, H3)
  • Accessibility analysis (missing alt attributes, semantic structure)
  • Meta tag configuration check
  • Tag management plan verification (pixels, analytics scripts)

Use cases

🛒 E-commerce Schema.org Audit Agent

Goal: analyze product pages and recommend structured data optimizations to improve rich snippets.

The agent examines the complete HTML and detects:

  • ✅ A Breadcrumb schema is properly in place
  • ❌ The Product schema is missing
  • 💡 Recommendation: add a Product schema with essential properties (name, image, description, price, availability)

Tool 6: Retrieve AI Overview recommendations

What it does

Accesses GEO data from Google AI Overview analysis. This tool helps optimize your content to appear in Google's AI-generated responses, a rapidly growing strategic traffic channel. The tool returns:

  • The complete AI Overview response generated by Google
  • Identified related terms
  • Cited sources (URL, title, position)
  • Brand mentions present in the response

When to use it

  • GEO audit specific to Google AI Overview
  • "Why am I / am I not cited" analysis in AI Overviews
  • Comparison with better-positioned sources
  • Action prioritization to improve citability in Google's generative responses

How to combine tools

You can use multiple tools together for comprehensive analyses.

SEO combination example:

Search Google: Identifies the TOP 3 for your keyword
Get web page content: Retrieves detailed content from these 3 pages

The agent compares and analyzes according to your instructions

SEO + GEO combination example:

Retrieve SEO recommendations: Analyzes current content optimization
Retrieve ChatGPT/GEO recommendations: Analyzes visibility in AI responses

The agent provides a complete SEO and GEO audit with priority recommendations

💡 Tip: If you only need the list of competitors without analyzing their content, use only "Search Google".

For a complete optimization audit, combine "SEO recommendations" and "ChatGPT/GEO recommendations" tools.