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At a glance

  • What you can do: automatically receive a prioritized list of content opportunities (new content and optimizations) in a Slack channel, interact with the agent in the thread, and add topics to your editorial planning in one click.
  • Who it’s for: content managers, SEO project leads, marketing directors.
  • Why it matters: your SEO insights arrive where your team already works, no need to open Semji.

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What changes for you

Before: accessing your content opportunities required logging into Semji, navigating to the Intelligence Hub, and manually cross-referencing position data, search volumes, and competitor rankings. Now: the Content Opportunities agent, already available in Microsoft Teams, automatically publishes its recommendations in a Slack channel, at the frequency you choose, and lets your team react without opening Semji.
This feature requires the “AI Agents” add-on and an active Intelligence Hub on your workspace, as well as a Slack integration connected by an administrator.

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What you will get

At each scheduled run, the agent posts a structured message (Block Kit) in the configured Slack channel with content creation opportunities (Content Gaps) and pages to optimize, each with an Add to Planning button. The agent then opens a thread to walk through the opportunity, where your team can reply to refine the analysis, ask a question, or switch to a different topic. The agent keeps the conversation context throughout the thread.
This first version only covers scheduled pushes to a channel: the agent starts the conversation, your team replies. Mentioning @SemjiBot or using a command like /semji to invoke the agent on demand is not available yet. Slack Connect channels, shared with external organizations, are excluded by default.

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How to use it

1

Connect the Slack integration in Semji

In Semji, navigate to Settings, then Integrations, under the Collaboration tab. Next to Slack, click Connect, then authorize access from your Slack workspace.
This step must be completed by an administrator of your Slack workspace. Arrange this account before starting setup.
2

Choose a dedicated Slack channel

Once the integration is connected, choose a channel dedicated to the agent rather than your team’s general channel.
Slack Connect channels, shared with external organizations, are not available as a destination.
3

Create and configure the agent in Agent Hub

Open Agent Hub in Semji, go to the Agents tab, and find the Workspace agents section. Select the Content Opportunities agent and configure:
  • Destination Slack channel: the channel chosen in the previous step
  • Execution frequency: weekly, monthly, or a custom schedule
  • Filtering criteria: topic clusters, page types
A manual test validates the message format before you enable the schedule.
Always run this manual test before enabling the schedule, to check the format and relevance of recommendations in your channel.
4

Interact with the agent from the Slack thread

At each run, the agent opens a thread in the configured channel. Reply in that thread to refine the search, ask a question, or switch to a different topic. The agent keeps the conversation context.

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Usage tips

Match the frequency to your editorial rhythm. A weekly run suits operational follow up, a monthly run suits a strategic review in a leadership meeting. Prefer a dedicated channel over the general one. The history of recommendations stays readable, and the agent’s messages don’t get mixed into day to day conversation. Set topic clusters and page types from the first configuration. Unfiltered recommendations quickly turn into noise. The narrower the scope, the more actionable each opportunity pushed to Slack stays.

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Going further

The same Content Opportunities agent exists for Microsoft Teams, with identical behavior. From Semji’s editorial planning, find every topic added via Slack and assign them to your writers.
Each scheduled execution consumes AI credits, and so does each agent response in the thread. Without an active Intelligence Hub on the workspace, the agent has no data to analyze.

Proactive agents in Teams

The same Content Opportunities agent, for teams that work in Microsoft Teams.

Tutorial: create and configure a custom agent

To build an agent that answers a need specific to your organization.