Semji SEO data update: what changes for you
Semji is updating its SEO data sources. The main impact is on Intelligence Hub, but some Content Hub features are also affected. Here's what changes in your analyses, what stays the same, and how to read your data with confidence.
At a glance
- What changes: estimated metrics (traffic, number of pages, search volume, keyword difficulty) may vary compared to previous reports.
- What stays the same: your actual ranking ("My position"), the AI classification of your content, and Intelligence Hub's analysis logic remain unchanged.
- Why: Semji is updating its SEO data source. This is a technical change and does not reflect a variation in your real traffic.
Good to know ℹ️: this page is temporary and will be removed once the transition period is over.
What changes in your reports
Starting with the August 2026 report, some metrics may show different values compared to previous months. This is not a bug, and it does not mean your performance has degraded.
The reason is straightforward: every SEO data source relies on its own keyword database, its own crawl, and its own estimation models. Switching sources will mechanically shift the numbers, even for the same site over the same period.
Affected metrics
| Metric | Impact |
|---|---|
| Estimated traffic | May vary. For most clients, traffic normalization significantly limits the visible drop. |
| Number of pages detected | Will change in all cases. This is tied to the crawl methodology, not to any real change on your site. |
| Search volume | May differ, as keyword databases and estimation methods vary between sources. |
| Keyword difficulty (KD) | Score recalculated using a different methodology. |
| Trends (mini-charts) | Temporarily unavailable. A future update will restore them. |
Good to know ℹ️: traffic normalization aligns estimated traffic with your Google Search Console data. It absorbs most of the variation at the time of the switch. However, it does not correct the page count, which depends on the data source's crawl.
Content Hub recommendations
The impact on Content Hub is more limited than on Intelligence Hub, but a few changes are worth anticipating.
Search intents: search intents are generated from a different keyword database. You may notice variations in the suggested search intents, as well as a slightly different number of intents depending on the analysis. The Content Score may change accordingly.
Questions: the number of questions surfaced may vary. The expected quality is at least equivalent.
Related terms and keyword suggestions: no identified impact.
Good to know ℹ️: Semji's recommendation logic remains unchanged. What changes is only the input database used for certain analyses.
What stays the same
The change only affects estimated data. The following remain strictly unchanged.
"My position" is not affected
"My position" is calculated directly by Semji through a live Google SERP scrape. It is independent of the SEO data source. A change in this metric reflects a real ranking shift, not the migration.
AI classification remains unchanged
Content classification (page type, topic, persona, marketing funnel stage) is not affected. The Intelligence Hub analysis layer, which structures and prioritizes your data, works exactly the same way.
Your historical data remains accessible
All your monthly reports are still available. They are useful for reading past trends. However, figures from before and after the migration should not be compared line by line as if they came from the same source: they reflect two different estimation methods.
How to read your data after the migration
1) Don't compare July and August numbers side by side
The July report is the last one based on the previous source. The August report is the first based on the new source. A gap between these two months does not indicate a real traffic increase or decrease — it reflects a change in estimation methodology.
Tip ✅: use August as your new baseline for tracking performance. Month-over-month comparisons will be reliable starting from the September report.
2) Interpreting changes in the page count
If the number of pages detected in Intelligence Hub changes, it is because the new source identifies and groups URLs differently. It does not mean your site gained or lost pages.
[Suggested screenshot: Intelligence Hub configuration view with the detected page count highlighted, alongside a tooltip explaining it is an estimate]
3) Track trends within the same data source
Starting from the August report, continue steering your analysis in Intelligence Hub by following the evolution of trends, segments, and priorities within a consistent data source. That longitudinal, comparative reading is what matters, not the absolute value of a single number at a given point in time.
4) If a client or colleague asks
The short answer: "Semji is updating its SEO data sources to ensure the continuity and reliability of the service. Any variations you see reflect a change in estimation methodology, not a change in your actual traffic."
Frequently asked questions
Why do my numbers drop (or spike) sharply between July and August?
This is expected. Two SEO data sources will not produce the same values for the same site over the same period, because they use different keyword databases, crawls, and calculation models. The variation does not reflect your actual traffic performance.
Is the AI classification (topics, personas, funnel) affected?
No. AI classification remains unchanged. Only the estimated input data (traffic, pages, volume) changes, not the analysis logic.
Why are the trends (mini-charts) no longer showing?
Trends are temporarily unavailable due to the technical migration. They will be recalculated in an upcoming update.
The number of pages on my site changed. Is this normal?
Yes. The number of URLs detected depends on how the data source crawls and groups pages. The new source and the previous one have different detection logic. This does not mean your site has changed.
Are my historical reports still comparable?
Your past reports are still accessible and useful for reading trends. However, figures from before and after the migration are not directly comparable in detail: they come from two different estimation methods.
Important ⚠️: to track your performance over time, treat the August report as your new starting point and follow month-over-month trends within the same data source.
Learn more
To deepen your understanding of Intelligence Hub and its metrics:
Related articles:
- What is Intelligence Hub?
- Intelligence Hub: understanding the main screens
- Intelligence Hub: automatic reports and exports
- Identifying opportunities using your data
A question or an anomaly? We do everything we can to maintain a high level of data quality throughout this transition. If you notice unexpected variations, your CSM is available to help. You can also reach our support team directly from within the application.