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Why and how to create folders in the Planning tab?

In the Planning tab, you can easily create folders to better organize your content production!

Table of contents:

Why create folders in the Planning tab?

How to create folders in the Planning tab? 

How to track folder performance in the Reports tab?

Usage examples

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Why create folders in the Planning tab?

In the Planning tab, easily create folders by topic to find related content.

More than simple organization, folders allow you to view the content of your topic cluster, and quickly identify the performance of that folder.

With the 3rd hierarchical level, you can now:

  • Create hierarchies aligned with the complexity of your SEO strategy
  • More precisely reflect your semantic clusters, product categories, or internal processes
  • Analyze the performance of your content with more depth and granularity

Good to know 💡: The "Folder" filter allows you to sort content associated with the same folder in the categories "My current drafts" and "Published".

add filter

For example, using the "Folder" filter, you can easily find all the contents of a folder, along with the associated publication dates.

 

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How to create folders in the Planning Tab?

To create folders, go to the Planning tab: 

  1. Click on the + icon next to "Folders";

create folder

2. Enter the name of the new folder;

new folder

3. Select a parent folder if you want to create a hierarchy.

Thanks to the new interface, you can easily navigate your existing structure and select the appropriate level.

 

3lvl folder

4. Organize all your content in folders;

organize folder

You can now view your content in the different folders you have created:

In the "General" folder, find all the drafts you've added to the Planning. 

Good to know 💡: You cannot rename the "General" folder. This folder contains all your drafts and cannot be changed.

Folders can be created up to three levels deep, allowing you to link and establish multiple subfolders under a parent folder.


view filter folder

You can change the folder name by moving your cursor over the folders.

change name folders

Good to know 💡: When creating several drafts on the same theme, select the relevant folder directly in the Planning tab, then click on "New draft" and your drafts will be directly associated with the folder.  

How to track folder performance in the Reports tab? 

Good to know 💡: The Performances tab currently displays content in two sections. This means that if you have new content and optimized content in the same folder in the Planning tab, you won't be able to find them together in the Performances tab.


Quickly identify a folder's performance in the Reports tab using the "Folders" filter. 

Select the "Folders" filter, then click on the folder you want to analyze. The folder's performance data will be displayed. You can export this data to Excel or as a CSV file.

Filter Perf Folder-1

You can now create and analyze the performance of your folders!

Use Cases Examples

Here's how to leverage the 3-level hierarchy based on your industry:

Media - News & Content Website

📰 Editorial
   ├── 🏛️ Politics
   │   ├── 🗳️ Local Elections
   │   ├── 🇺🇸 National Politics
   │   └── 🌍 International
   └── ⚽ Sports
       ├── 🏆 NFL Football
       ├── 🎾 Tennis US Open
       └── 🏀 NBA Basketball

Banking - Financial Products & Services

🏦 Banking Products
   ├── 💳 Loans
   │   ├── 🏠 Mortgage Loans
   │   ├── 🛒 Personal Loans
   │   └── 🚗 Auto Loans
   └── 💰 Savings & Investments
       ├── 📈 Savings Accounts
       ├── 📊 Investment Products
       └── 💎 Wealth Management

Insurance - Coverage & Customer Segments

🛡️ Insurance Solutions
   ├── 🚙 Auto Insurance
   │   ├── 👨‍🎓 Young Drivers
   │   ├── 🏎️ Luxury Vehicles
   │   └── 🚐 Commercial Fleet
   └── 🏠 Home Insurance
       ├── 🏘️ Single Family Homes
       ├── 🏢 Condominiums
       └── 🏖️ Vacation Homes

Each level corresponds to increasingly specific search intents, enabling precise SEO analysis and optimal editorial organization.