Glossary of Performance Indicators in Semji

This glossary helps you understand the main terms and metrics you will encounter in your Performance dashboard.

1. General Terms & Content

• Content Score: This is the SEO quality score that Semji assigns to your content, on a scale of 0 to 100. It evaluates the relevance and optimization of your page in relation to your main keyword. The higher the score, the better your content is optimized for search engines.
• New content: Refers to content published during the analysis period you have selected. This filter is ideal for measuring the impact of your recent production.
• Existing content: Concerns content that was already published before the start of the analysis period. Use this filter to track the effectiveness of your optimization efforts on your content catalog.

2. Acquisition Channels

An acquisition channel is the "gateway" through which a visitor arrives on your site.

• Organic search: Visitors coming from a click on a "natural" (non-paid) result in a search engine like Google or Bing. This is the main indicator of your SEO performance.

• AI search / GEO (Generative Engine Optimization): Visitors coming from answers or links provided by generative AI (like ChatGPT, Perplexity, Gemini, etc.). This channel allows you to measure your visibility in new search experiences.

• Paid (Paid Search): Visitors arriving via a click on a paid advertisement in search engines (e.g., Google Ads).

• Direct: Visitors who have typed your site's URL directly into their browser or used a bookmark. They already know your brand.

• Social: Traffic coming from social networks (LinkedIn, Facebook, Twitter, etc.).

• Referral: Traffic coming from a click on a link present on another website (excluding search engines). This could be, for example, a partner blog article that mentions your content.

3. Google Search Metrics (SEO)

This data comes directly from your Google Search Console.

• Impressions: The number of times a page from your site appeared in Google search results. An impression doesn't mean the user clicked, just that they potentially saw your link. This is an indicator of your visibility.
• Clicks (SEO): The number of times a user clicked on your page's link from Google search results.
• Positions: The average ranking of your page in Google search results for keywords that generated impressions.
• CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Formula: (Clicks / Impressions) x 100. A good CTR indicates that your page title is attractive and relevant to users.

4. Traffic & Engagement Metrics

This data comes from your Analytics tool (e.g., Google Analytics).

• Sessions: A session corresponds to a visit to your site. It begins when a user arrives on a page and ends after 30 minutes of inactivity. The same user can generate multiple sessions. Not to be confused with SEO Clicks, which is just the starting point from Google.
• Bounce Rate: The percentage of sessions where the user left your site after viewing only one page, without interacting. A high rate may indicate that the content did not meet expectations.
• Average Session Duration: The average time visitors spend on your site during a visit. This is a good indicator of the engagement generated by your content.

5. Conversion & E-commerce Metrics

This data measures the business impact of your content.

• Conversions: The number of times a visitor accomplished a goal you defined (e.g., filling out a form, downloading a white paper, subscribing to a newsletter).
• Conversion Rate: The percentage of sessions that resulted in a conversion. This is the metric that measures the effectiveness of your content in achieving your business objectives.
• Revenue: The revenue generated and attributed to content viewed by visitors.
• Transactions: The number of orders or purchases made on your site.

6. Where does the data come from?

Semji collects and centralizes the performance data of your content from several reliable sources:

• Engagement and conversion metrics of the published page (sessions, conversions, revenue, bounce rate, duration, etc.) come from the Analytics tool connected to the workspace, such as GA4, Adobe, Piano, Matomo, or Piwik PRO.
• SEO metrics (clicks, impressions, CTR, position) come from Google Search Console, including Google Discover.
• In the interface, Semji automatically reclassifies this data by homogeneous channels for clear comparison between sources: Organic Search, Paid, Direct, Social, Referral, AI Search and Others.

7. Is there any calculation/reprocessing on Semji’s side?

Yes, but it mainly involves normalization and aggregation, not the creation of new metrics:

• Channel mapping: we reclassify the channels from each connector into our standard groups for consistent reading. The “All” channel aggregates all data.

• Time windows: tables are always based on rolling 30‑day periods, regardless of the graph’s timeframe. Comparisons use the previous period or year-over-year. Displayed values are rounded, but changes are calculated on raw values.

• Totals vs. averages: “Total” for absolute metrics, “Average” for relative metrics.

• Share per channel: in the channel view, we calculate each channel’s share of the metric vs. the “All” total.

• Content Score: the latest published Content Score is carried forward until a new publication, to avoid gaps.

8. Specific to “AI Search”

For “AI Search” traffic, Semji does not invent new metrics. We attribute sessions, conversions, and revenue based on referrers from the main identified AI engines. The display is standardized with a stable TOP 4 — ChatGPT, Perplexity, Copilot, Gemini — to ensure clear comparisons over time. Other sources are grouped under “Other.”

Channel shares are then calculated page by page, over rolling 30 days, from the raw values provided by your Analytics tools and Search Console, and presented consistently in the interface.

In summary

Semji does not create new metrics. We standardize, aggregate, and compare data from your Analytics tools and Search Console, with specific and documented mapping for “AI Search” based on AI engine referrers, a stabilized TOP 4, and transparent rules on temporal display and rounding.