How to start and understand a GEO analysis in Semji?

You have understood the fundamental concepts of GEO. Now let's move on to practice: how to actually start a GEO analysis in Semji and interpret the results in the "AI Response" tab to optimize your content.

How to start a GEO analysis?

A GEO analysis is triggered automatically by your main keyword. Semji transforms that keyword into a Focus Prompt, queries ChatGPT, and presents the results in a clear, actionable interface.

Start the GEO analysis from your content

Whether you just created a draft or you are working on existing content, the procedure is the same.

Step 1: Open your content in the Semji Editor (from Planning or Pages)

Step 2: Make sure your main keyword is properly filled in. This is the keyword Semji will transform into the Focus Prompt.

Step 3: In the right-hand sidebar, click "GEO"

What happens next:

Once you click the "Update" button, Semji automatically performs several actions:

• Transforms your keyword into an optimized Focus Prompt
• Queries ChatGPT with that Focus Prompt
• Analyzes and structures the response into the GEO tabs (Optimizations, Overview, Sources, Mentions)

Understanding the transformation: from keyword to Focus Prompt

Let's look concretely at what happens using the example of marine collagen:

Entered keyword: "marine collagen"

Focus Prompt generated by Semji: "What are the benefits of marine collagen for the skin and how should you choose it?"

Why this transformation is essential:

A keyword alone ("marine collagen") is too vague for ChatGPT. The AI doesn't know which intent to address: definition? benefits? buying guide? comparison with other types of collagen?

By turning the keyword into a precise question, Semji ensures two things:

• ChatGPT replies in French (and not in English)
• ChatGPT uses external sources (and does not respond solely from its internal knowledge base)

Why users don't type keywords into ChatGPT

Search behavior has evolved:

• Google: 4 keywords on average → short, generic queries
• ChatGPT: 24 words on average → complete, nuanced questions

Concrete example: Instead of typing "SEO", users ask questions like "I'm the owner of an SME and I want to get started with SEO — where should I begin and what budget should I expect?"

Semji's Focus Prompt reflects this reality: it transforms your keyword into the question your users would actually ask ChatGPT.

 

How to Analyze the Overview: The Two Essential Dimensions

Focus on two key elements when analyzing the “AI Response” tab:

1. Response format

Observe how ChatGPT organizes information:

• Comparison table
• Bullet list
• Paragraphs with subheadings
• Mixed formats

This format reveals the most effective way to present information to match user search intent.

2. Angle of approach

Identify the intent behind the response:

• Practical guide (“how to do X”)
• Comparison/buying guide (“which X to choose”)
• Definition/explanation (“what is X”)
• List of recommendations (“the best X for Y”)

Concrete example: “marine collagen”

[SCREENSHOT 3: “Overview” tab in Semji for “marine collagen” – ChatGPT response with colored annotations]

Semji transforms “marine collagen” into a Focus Prompt: “What are the benefits of marine collagen for the skin and how should you choose it?” ChatGPT structures the response as a practical guide, covering: definition/origin, health benefits, selection criteria (dosage, form, certifications), and usage tips. The angle is not just descriptive—it's decision-support. To be cited, your content needs to cover all four dimensions, not just the benefits.

Your action: adopt this structure

✅ Analysis checklist

Compare your content with the Overview:

• Does my content use the same formats as ChatGPT (table, list, paragraphs)?
• Have I covered the same angles and dimensions?
• Does my content clearly answer the Focus Prompt?

Identify specific gaps

List what’s missing from your content:

• Missing sections: For example, if the Overview displays a “Selection Criteria” section and you don’t have one.
• Absent formats: If the Overview uses a comparison table and you don’t.
• Practical information: Usage tips, dosages, certifications.

Practical example: If the AI response features a table comparing types of collagen (marine, bovine, plant-based) with columns for “Origin,” “Bioavailability,” and “Average Price,” replicate this table with your own data.

Integrate the expected format

1. Restructure using the H2/H3 headers identified in the Overview
2. Add any missing dimensions (selection criteria, practical advice)
3. Format according to ChatGPT’s style (tables, numbered lists, bullet points)

Next step: analyze your competitors

You now know how to launch a GEO analysis and decode the expected structure using the “AI Response” tab. But where does this answer come from? Which content did ChatGPT use to build it? Most importantly: how can you become one of those featured sources?

That’s what you’ll discover in the next tutorial.

➡️ Move to the next step: Analyze the “Sources” and “Mentions” tabs to get ahead of your competitors.