Everything you need to know about AI + Brand Voice

AI+ Brand Voice will transform your content writing by incorporating your brand's unique tone.

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Introduction

AI+ Brand Voice is a revolutionary feature developed by Semji, designed for editorial and marketing teams. It allows you to create SEO-optimized content while ensuring total consistency with your brand identity. Through an in-depth analysis of existing content, this AI-based technology faithfully replicates the style, tone, and vocabulary unique to each brand. In addition to maintaining uniformity across all content, AI+ Brand Voice incorporates SEO recommendations to maximize the performance and impact of every piece, while also facilitating the management of large volumes of content.

Why use AI+ Brand Voice ?

1. Brand Consistency: Ensures uniformity in all produced content, guaranteeing that each piece reflects your brand’s identity and tone, regardless of the writer.
2. SEO Optimization: Generates SEO-optimized content while respecting the brand’s style.
3. Time Efficiency: Reduces the time needed to create high-quality content by automating alignment with brand voice and SEO best practices.
4. Personalization: Unlike generic AIs, AI+ Brand Voice produces content that is differentiated and tailored to your brand’s unique personality, strengthening your position against competitors.

Use Case

Let’s take the example of a marketing manager working for a sports equipment brand who wants to harmonize the tone of their content while maintaining effective SEO optimization.

Context:
The brand has a large audience and regularly produces content for its blog, product pages, and newsletters. However, the style often varies from one writer to another, leading to a lack of consistency, which harms the brand's image. Additionally, the content is not always well optimized for SEO, reducing its potential visibility online.

Objective:
The marketing manager wants to harmonize the brand voice across all communication channels while ensuring that each piece of content is optimized to appear at the top of Google search results. They also want to ensure that all writers use a tone that perfectly reflects the brand’s identity.

Implementation with AI+ Brand Voice:

1. Setting up the Brand Voice: The marketing manager provides examples of content reflecting the brand’s tone, such as blog articles and product descriptions, in the AI+ Brand Voice tab.
   The AI analyzes these texts to extract key elements of the style: vocabulary, sentence structure, and tone. It’s important to note that if the marketing manager wants to produce specific content, such as blog articles, they must configure their Brand Voice with existing blog examples written by humans. Likewise, for category pages, they should train the AI using examples of existing category pages.
2. Creating Optimized Content: Every time a new piece of content is created on the platform, AI+ Brand Voice ensures the style matches the brand’s expectations. Writers only need to activate the tool from the "AI+" sidebar in the editor, and the AI automatically applies the brand voice while optimizing the text for SEO.
3. Managing Specific Content (Tables and Other Elements): For content with specific elements like tables or graphics, the text needs to be modified after being imported into the platform so that the Brand Voice doesn’t account for these non-textual elements.
4. Result: The published content not only aligns with the brand’s strategy but is also well positioned in search engines. The brand gains visibility, and each new text reinforces the consistency of its image.

Conclusion:
With AI+ Brand Voice, the marketing manager was able to ensure a uniform and consistent brand voice, while also guaranteeing that the content produced was optimized for SEO. This enabled the brand to increase engagement with its audience and improve its online presence, without having to spend excessive time manually adjusting each piece of content.

How to Use AI+ Brand Voice

When you log into the platform, navigate to the "AI+" tab to access the Brand Voice feature.

Once you've entered the section, click on "New Voice" (top right) to begin setting up your Brand Voice.

Give a name to your Voice and fill in your "settings" with as much information as possible to ensure the most precise Brand Voice. 

Then go in the "training" section and give a maximum of documents so that you have the most precise Brand Voice. 

When using AI+ Brand Voice, there are several ways to provide content examples to train the AI to match your brand’s tone of voice. You can add content to the platform in the following formats:

• URLs: You can provide the link to any webpage containing the content you wish to use as an example. This is particularly useful for blog posts, product pages, or any online content that reflects your brand's voice. If the page contains tables, be sure to remove them after importing to prevent the AI from factoring them into the tone analysis. This will ensure the best possible Brand Voice consistency.

• Plain Text: You can directly paste text into the platform, with a maximum limit of 20,000 characters. This option is ideal if you have content in a document or file that you want to copy and include manually.

• Files: The platform also supports file uploads in PDF or TXT format. This allows you to upload documents that are not available online, such as internal guides, articles, or offline content that reflects your brand’s voice.

Be sure you checked our recommendations below !

Then, click on "Add Content" to upload your examples.

Once your Brand Voice is set up, you can easily enable or disable it by toggling the switch at the top right of your screen. This allows you to apply your Brand Voice to any content you create, ensuring consistency whenever needed.

Now it's your turn ! 

 

Recommendations

When configuring your brand voice, it is strongly recommended to use similar content or content written by the same authors. This allows the AI to better understand the stylistic nuances and ensure optimal consistency in reproducing the tone and style across all newly generated content.

To ensure the AI faithfully reproduces your style, we recommend providing at least:

• 3 Introductions: Representative of how you introduce your articles or pages. This helps the AI capture the tone right from the start.
• 3 Outlines (H1, H2, H3): Reflecting the typical structure of your content. The AI will use these to generate outlines that are consistent with your style.
• 9 Paragraphs: These text excerpts help the AI reproduce sentence structures, word choices, and the way ideas are developed in your content.

How AI+ Brand Voice Works

Analysis of Existing Content:
The AI analyzes multiple texts you provide, such as introductions, outlines, and paragraphs (see our recommendations above). This helps it understand the tone, style, and specific vocabulary of your brand.

Content Generation:
Using the provided examples, the AI generates new content that perfectly respects your brand’s tone. This ensures that every piece created remains consistent with your brand identity while being personalized.

Incorporation of SEO Recommendations:
Simultaneously, the AI automatically incorporates SEO best practices when generating content. This allows you to have texts that are both optimized for search engines and perfectly aligned with your brand.

Frequently Asked Questions

How many content examples are needed for an optimal AI+ Brand Voice configuration?
We recommend providing at least 3 introductions, 3 outlines (H1, H2, H3), and 9 paragraphs. The more varied and high-quality examples you provide, the better the AI will be able to accurately reproduce your brand voice. You can configure AI+ Brand Voice with fewer examples, but this might limit the accuracy of the voice. You can add up to 10 sources for the best results.

How can I ensure that the content generated by AI+ Brand Voice matches my brand voice?
We recommend reviewing and adjusting the generated content, especially during the first uses. You’ll notice a gradual improvement in accuracy over time. Remember to update your examples as your brand voice evolves.

Can I use AI+ Brand Voice for different types of content (blogs, social media, newsletters)?
Yes, AI+ Brand Voice is suitable for different types of content. For the best results, we recommend including specific examples for each type of content (blog, social media, newsletters) when configuring the tool.

Can AI+ Brand Voice adapt to different tones based on the target audience or communication channel?
Yes, when configuring your brand voice in the "Settings" tab, you can specify your target audience and communication channel, and the AI will consider this when generating content.

Can I modify the AI+ Brand Voice configuration after the initial setup?
Yes, you can update the configuration at any time by adding new examples or modifying the existing ones directly in the AI+ tab in Semji.

Does the Brand Voice apply to Title/Meta descriptions in drafts?
No, it only applies to the outline and paragraphs. This is something we may evolve based on user feedback.

Which provider/AI model are we using?
We currently use Anthropic (Claude) and OpenAI (GPT-4-o) for our different prompts.