What is Intelligence Hub?

At a glance

• Compare your SEO visibility with that of your competitors
• Compare publication velocity (your content production vs. theirs)
• Identify where to act first (topics, page types, funnel stages)

This page presents the problems covered, what the solution analyzes, where the data comes from, and how the monthly reports work.

What this changes for you

You no longer rely on intuition

• You know where you stand compared to your competitors, with evidence to back it up.
• You see who is progressing and on what, so you can anticipate rather than react.

You know what to prioritize (and why)

• You identify content opportunities and the areas where to act first.
• You clarify the topics to push based on market signals.

You gain clarity to decide and align

• You have concrete data to make informed decisions about SEO investments.
• You facilitate alignment between the content, marketing, and leadership teams.

How does Intelligence Hub help you?

Clear comparative analysis: a straightforward overview of your positioning and the gaps to close.

AI-enriched data: categorization of your content and your competitors' content by:

• Page types (articles, product pages, landing pages...)

• Topics (up to 10 custom topics)

• Personas (up to 10 targeted personas)

• Marketing funnel stages (Awareness, Consideration, Decision, Retention)

Tangible benefits:

• Time savings: optimize your internal resources by avoiding aimless content creation.

• Increased responsiveness: react quickly to market changes.

• Reduced stress: with concrete data, you are no longer flying blind.

• Better synergy: improve collaboration between production teams and management.

Key Benefits

✅ Automated monthly reports: Receive your analytics every month with no manual effort.

✅ AI-powered data: Topics, page types, personas, and funnel stages classified automatically.

✅ Easy exports:  Download your charts and data to quickly build your presentations.

✅ Intuitive visualization: See how you rank against your competitors at a glance.

✅ Smart drill-down: Click on a chart to automatically explore the detailed underlying data.

✅ Strengths and weaknesses analysis: Quickly identify where you excel and where you need to improve.

✅ Publishing velocity tracking: Visualize your competitors' content production pace.

Timeline and automatic reports

Intelligence Hub reports are based on data from the previous full month.

Example: if a report is generated on March 13, 2026, the data analyzed corresponds to February 2026.

Once your setup is complete, Intelligence Hub automatically generates a new report every month between the 4th and the 10th.

You don't need to take any action; data are refreshed automatically with the information from the previous month.

How to use it?

1. Set up your competitors.
2. Understand the main screens and the metrics and dimensions needed to read the charts (visibility, topics, page types, funnel).
3. Dive deeper into the AI properties (topics, personas, marketing funnel) and identify opportunities using your data.
4. Use the automatic reports and exports to share your analyses (executive committee, teams, clients).

Q&A:

Where do the data used in Intelligence Hub come from?

Intelligence Hub relies on reliable sources:

• Semrush API for traffic and ranking data
• LLM for classification (page types, topics, personas, funnel stages)

The LLM is used only to categorize content and does not generate the metrics (traffic, rankings).

Normalized traffic: why do my numbers differ from my Google Search Console?

Intelligence Hub displays normalized traffic: we start from Semrush's estimate, then adjust it using a coefficient calculated from your Google Search Console.

How does it work?

1. We compare, over a past month, the Search Console traffic (real) and the Semrush traffic (estimated).

2. We calculate an adjustment coefficient.

3. We apply this coefficient to all analyzed domains (yours and your competitors').

Benefit: more reliable comparisons better aligned with your reality.

Do the data include my Analytics connectors (Google Analytics, Adobe Analytics, Piano Analytics...)?

No. Intelligence Hub does not use the data from your connectors for competitive analysis.

Only your Google Search Console data are used to calculate the traffic normalization coefficient.

Are my data used to train AI?

No. Your data are never used to improve models from OpenAI, Anthropic, Google, nor are they shared with third parties.

The data don't match my Google Search Console

This is normal. Intelligence Hub shows normalized traffic: we start from Semrush's estimate, then adjust it using a coefficient calculated from your Google Search Console.

Why? Semrush's numbers are estimates, while Search Console reflects your real data. Normalization makes it possible to compare your domain and your competitors on a more consistent basis.

How does it work?

1. We compare, over a past month, the Search Console traffic (actual) and the Semrush traffic (estimated).

2. We calculate an adjustment coefficient.

3. We apply this coefficient to all analyzed domains.

I don’t have access rights to Intelligence Hub, why?

1. Contact an administrator of your workspace to request access to Intelligence Hub.
2. If you are the administrator and owner of the workspace: go to Settings > Workspace > Users, then enable Intelligence Hub access for your user.

Are the competitors informed that I am analyzing them?

No, the analysis is completely invisible to your competitors. We use public data from Semrush.