AI+ Agent: Verify that your content meets Google's E-E-A-T standards

At a glance

• What you'll do: Create a Custom Agent to automatically audit your content against Google's 4 E-E-A-T criteria
• Time required: ~5 minutes (setup) + 1-2 minutes (analysis)
• Ideal for: SEO writers, content quality managers, teams working on YMYL topics

What is this for?

Before publishing content, it's difficult to objectively assess whether it meets Google's quality standards. E-E-A-T criteria (Experience, Expertise, Authoritativeness, Trustworthiness) have become essential for SEO, but manual verification remains complex and subjective.

With a dedicated Custom Agent, you get a structured analysis of your content in seconds. The agent identifies strengths, missing elements, and provides concrete recommendations to strengthen your article's credibility in Google's eyes.

What you'll get

After the analysis, the agent generates a complete E-E-A-T checklist including:

• A score or assessment for each criterion (Experience, Expertise, Authoritativeness, Trustworthiness)
• A list of elements in your content that strengthen E-E-A-T
• A list of missing or improvable elements
• Actionable recommendations for each criterion

Before you start

Make sure that:

• Your article is finalized or near-final (the analysis is more relevant on complete content)
• You have access to the Custom Agents feature in your Semji workspace
• You have sufficient AI credits (10 credits per agent launch)

Tip 💡: If this is your first Custom Agent, check out our guide Create and configure your Custom AI Agent to get familiar with the interface.

How to do it (step by step)

1) Create your E-E-A-T agent

Go to the Agents section in Semji, then click Create a Custom Agent.

Fill in the following information:

• Name: Complete E-E-A-T Checker
• Description: Checks that my content meets E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness) to improve credibility in Google's eyes.

Instructions (copy and paste):

Analyze the following article using Google's EEAT criteria (Experience, Expertise, Authoritativeness, Trustworthiness).

Evaluate each dimension on a scale from 1 to 10 and provide concrete recommendations.



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EEAT Evaluation Grid



1. EXPERIENCE /10

- Are there concrete examples, client cases, or real-life situations?

- Does the content reflect practical knowledge of the insurance sector?

Points to check: Presence of real and specific examples, Testimonials or use cases, Nuance and insight demonstrating real-world experience.



2. EXPERTISE /10

- Does the content demonstrate deep expertise?

- Are the details precise, accurate, and up to date?

- Is technical terminology used correctly?

Points to check: Technical depth of the content, References to regulations, laws, or industry standards, Up-to-date information (recent dates, figures, or studies).



3. AUTHORITATIVENESS /10

- Is [Brand] recognised as an authority on this topic?

- Are credible external sources cited?

- Does the content position [Brand] as a thought leader?

Points to check: Citations of official sources or experts, Acknowledgment of [Brand]'s authority in the field, Links to reputable or authoritative resources.



4. TRUSTWORTHINESS /10

- Can the information be verified?

- Is transparency ensured (sources, dates, disclaimers)?

- Is the tone objective or overly promotional?

- Are appropriate legal notices and disclaimers included?

Points to check: Cited and verifiable sources, Appropriate legal mentions and disclaimers, Balance between advice and promotion, Absence of misleading or exaggerated statements.



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Steps

- Evaluate each EEAT dimension

- Conduct at least 3 web searches and analyse relevant URLs when necessary to strengthen the content's EEAT

- List recommendations by order of priority



Expected Output Format

- One-sentence summary of each recommendation

- Recommendations presented as a widget (before text / revised text), prioritised by importance, with a short introductory sentence explaining why

- The revised text must preserve the content's brand voice — very important. Include links to sources when relevant.

        

Tools to enable:

• ❌ Search Google (not necessary)
• ✅ Get web page content (optional: to compare with high-performing pages)

Click Create to save your agent.

2) Run the analysis

• Open your content in the Semji editor
• Click on Agents in the right sidebar
• Select your Complete E-E-A-T Checker agent
• Click to launch the analysis

The agent analyzes your content and generates the report in 30 to 90 seconds.

3) Interpret the results

Review the generated checklist criterion by criterion:

• Green elements / "Present": your current strengths
• Red elements / "Missing": priority improvement areas
• Recommendations: concrete actions to implement

Options and variations

To customize or extend the use of this agent:

• Focus on a specific criterion: Modify the instructions to dive deeper into Expertise or Trustworthiness only
• Competitive comparison: Enable the "Get web page content" tool and ask the agent to compare your content with a high-performing competitor URL
• Industry adaptation: Add your industry specifics in the instructions (e.g., "For health content, specifically check cited medical sources")

Why is this useful?

How to verify it worked?

After applying the agent's recommendations, you can observe:

• An improvement in your content structure (identified author, cited sources, update date)
• Better qualitative perception during internal reviews
• In the medium term, stability or improvement of your rankings on relevant queries

Warning ⚠️: The agent identifies improvement areas based on E-E-A-T best practices, but does not guarantee better Google rankings. The algorithm takes many other factors into account.

Go further

Follow-up questions to ask the agent:

• "What specific elements would add Experience to my content?"
• "Compare my Authoritativeness level with the TOP 1 on this topic"
• "Suggest an author bio optimized for E-E-A-T"

Useful links:

• 👉 Create and configure your Custom AI Agent
• 👉 Google Search Quality Rater Guidelines (external resource)