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Around a given Related Term, there is a whole semantic field that is important to use both for your audience and for Google. The deeper and more lexically rich your content is, the more likely you are to rank in the Top 3. When you run an analysis, Semji analyzes the content of competitors on the Google results page and identifies the terms that are used most often. Click on the cup to get a synthetic view of the frequency with which your competitors use certain words. Using the competitive analysis, identify the Related Terms that are unavoidable. The darker the area, the more your competitor (represented by a logo on the horizontal axis) talks about the Related Term listed in the left column. Semji lists in this section the terms to use in your content to make it richer. Related Terms are sorted by priority order. Each Related Term has an associated Target, which is the recommended number of occurrences of this term in your content:
  • more than 10 times
  • between 3 and 10 times
  • between 1 and twice
For a given Related Term, once you have included the recommended number of occurrences, your score will increase. If you include only twice in your text a Related Term to be used at least 3 times, your score will not evolve. To better understand the context of a Related Term’s use, click on the Related Terms. Semji will show you how the term is used by your competitors. Contextual information is also sometimes provided under the Related Term.

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How do I integrate the Related Terms into my text?

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To add a Related Terms in your text 2 options:

  1. Place your cursor in your text, where you want to add the Related Term and click on the + to the right of your Related Term.
This option is particularly useful during the construction phase of your writing plan 2. Write the Related Term directly into your text. Semji will automatically identify it. One of the Related Terms is not relevant to the content you are writing? Deactivate this recommendation so that it is not counted in the calculation of your score. Warning ! This feature should be used with moderation. As a reminder, the Related Terms identified by Semji are those that allow your competitors to rank, they reflect the reality of the results page. The less you integrate the suggested Related Terms, the more you decrease your chances to rank. Reminder : The minimum Content Score recommended by Semji is 75. If you can’t include all the recommended Related Terms in your text, don’t panic! Apply Semji’s other recommendations (incoming links, search intents…).

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2. Exclude unwanted keywords

Do you sometimes find the same unwanted terms in the Related Terms, such as a competitor’s name? Improve the relevance of the suggestions provided by Semji by banning certain terms. To do so, leave the editor and go to your settings. The « Excluded keywords » section allows you to list unwanted terms. You can add as many as you want and delete them if needed.