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In summary

What you can do: Centralize the analysis of your content performance in a unified dashboard that aggregates your SEO, traffic and conversion data. For whom: Anyone who wants to measure the real impact of their content production Why it’s useful: Stop switching between Google Analytics, Search Console and other tools. Get a clear view of your content ROI and actionable insights to optimize your strategy.

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What this changes for you

Gone are the days of wasting time manually reconstructing your performance data. With Semji, you have a single, consistent view of your content’s impact across all acquisition channels. This allows you to easily compare the effectiveness of your editorial investments and continuously showcase the value of your work. Semji’s Performance section solves this equation by centralizing all your essential metrics in an interface designed for content professionals. You can now visualize the impact of your publications, quickly identify your best-performing content, and have data-driven arguments to justify your editorial choices. Concrete result: you spend less time searching for your data and more time using it to optimize your strategy. You can finally answer your management’s questions about the ROI of your content efforts with precision

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Understanding the dashboard structure in 3 levels

We designed the Performance dashboard according to an analytical funnel logic that naturally guides you towards the most relevant insights.

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Level 1 - Main filters: What content are we talking about?

First step: define your analysis scope. You can choose to analyze:
  • “All content”: Global view of your entire site to identify macro trends
  • “New content”: Focus on your recent publications to measure the effectiveness of your fresh production
  • “Existing content”: Performance of your already published pages, particularly useful after optimizations
This segmentation allows you to clearly distinguish the impact of your content creation strategy versus your optimization efforts.

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Level 2 - Channel analysis: Where do your visitors come from?

Second step: understand your performance sources. The acquisition channel tabs reveal to you:
  • Organic search: Performance of your content on Google, Bing, and other search engines
  • Paid: Impact of your advertising campaigns on the discovery of your content
  • Social: Engagement generated by your content on social networks
  • Direct: Visitors who access your content directly (bookmarks, direct URL)
  • Referral: Traffic coming from other websites that reference your content
  • AI search: New channel to track traffic coming from AI search engines (ChatGPT, Perplexity, Gemini)
  • Other: All traffic sources not classified in the previous categories
This multi-channel approach helps you optimize your investments by precisely identifying which marketing efforts generate the best results.

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Level 3 - Detailed metrics: What do you want to analyze?

Third step: zoom in on the metric that interests you. The left menu gives you access to key indicators:
  • SEO: Clicks, Impressions, Positions to evaluate your organic visibility
  • Engagement: Sessions, Average Duration, Bounce Rate to understand your visitors’ interest
  • Business: Conversions, Revenue to measure the impact on your objectives
Each metric is broken down into temporal charts and detailed tables by page, allowing you to identify with precision your best-performing content.

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Your first steps: Guides to analyze your performance

We have structured your learning around 4 practical guides, each answering a specific business question: ➡️ Guide 1: Measure the impact of your content production
Evaluate whether your publishing efforts are generating the expected results ➡️ Guide 2: Analyze your SEO performance on Google 
Track your positions, clicks and optimize your organic visibility ➡️ Guide 3: Understand the performance of each acquisition channel 
Identify your most profitable traffic sources and optimize your marketing mix ➡️ Guide 4: Track engagement, conversions and revenue from your content 
Measure the real business impact of your content strategy ➡️ Glossary of Performance Indicators in Semji
Find clear definitions of all key metrics (traffic, engagement, conversions, e‑commerce, SEO) to interpret results and prove content ROI in one place

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Good to know: 

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Technical prerequisites

To fully leverage the features of the Performance section, make sure you have connected:

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Transform your data into actions

You now have all the keys to effectively navigate Semji’s Performance section. The logic is simple: always start with a precise business question - for example “are my new SEO articles generating traffic?” - then use the 3 levels of the dashboard to progressively refine your analysis until you get a clear and actionable answer. We recommend starting with one of the 4 practical guides above according to your current priority. Each guide accompanies you step-by-step with concrete use cases to transform your data into concrete optimizations of your content strategy. Performance analysis thus becomes a pillar of your operational excellence: you know what works, why it works, and how to reproduce this success on a larger scale.