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The three traffic categories:

 traffic type

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    1. Brand Traffic

    Brand traffic refers to searches that include your brand name or its variations. This type of traffic is generally linked to brand awareness and overall marketing actions (social networks, advertising, public relations
). Examples for Best Buy:
    • “Best Buy”
    • “Best Buy store”
    • “Best Buy customer service”

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    2. Non-Brand Traffic

    Non-brand traffic comes from generic searches without mention of your brand. It’s a key indicator of pure SEO performance as it reflects your ability to rank for competitive keywords. Examples for Best Buy:
    • “electronics deals”
    • “best TV 2025”
    • “laptop comparison”

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    3. Other Brands Traffic

    This new category helps identify traffic coming from searches that include brand names other than yours. For example, for an e-commerce site, this can include the names of brands of products being sold. Examples for Best Buy:
    • “Samsung Galaxy S25”
    • “iPhone 15 Best”
    • “Dyson V15 Best”

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Use in SEO analysis

  • Non-brand traffic helps evaluate the effectiveness of your SEO strategy on generic queries.
  • Brand traffic helps measure your brand awareness and the impact of overall marketing actions.
  • Other brands’ traffic helps identify opportunities related to third-party brands.

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Advantages of this classification

This three-part classification offers several benefits:
  • A more detailed and accurate analysis of organic traffic
  • A better understanding of traffic sources
  • The ability to adapt your strategy according to the targeted type of traffic
Good to know 💡: The “Traffic Type” filter is available in Content Ideas and Intelligence Hub, allowing users to analyze their data according to three distinct traffic categories.